The Business of Political Campaigns

How do you ensure a winning political campaign?

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Any tech blog on political campaigns will readily tell you this: if you decide to run for office, then a good grasp of the right campaign fundamentals will mark the difference between winning and losing. If you want to win, then it’s important that you also know the deal about getting into a solid political campaign. Think of it as having a good product to sell – no matter how good your product is, it still won’t mean anything if you don’t know how to sell it. No matter how pure your intentions are, or how excellent your plans are, they won’t mean anything if you don’t know how to sell yourself.

 

Tips for A Winning Political Campaign

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Tip #1:

Don’t run unless you have a chance to win. Some political campaign tell stories or legends that go this way: if you run enough times, you then increase your chances of winning. In real and actual experience, however, it is the reverse that is true. The more times you run, the less chance you have of winning. Thus, if you really want to win, then make sure that you have a good chance of winning.

Tip #2:

Know how many votes you need to win.  This is where it can get pretty scientific. You need to identify a vote goal. Often, candidates lose because they forget that they need to set a goal, a particular number of votes that they need to get in order to win. Setting a vote goal makes things easier for you, because this goal will then direct your campaigning efforts.

Tip #3:

Create a contrast. Because politics is, to a large extent, a matter of competition, then you need to establish yourself as a competitor. Don’t be afraid to compare yourself against your fellow candidates, and then establish the point of what is it really that makes you different, what makes you a cut above the rest. Once you can set this point in place then people won’t find it difficult to choose you over others.

Tip #5:

Run for the right reasons. It might sound like a cliche, but it’s not. You need to make sure that your heart is in the right place. Run because you know that you have incredible skills that can change your locality, city, or country for the better.